Telling tales of adventure with another big budget TV spot is so old fashioned.
To launch the new Discovery Sport - an entry level Land Rover for the younger generation - we created two adventure stories told entirely on Instagram. Kids like Instagram, right?

Thumb your way to @solitudeinsawtooth or @brotherhoodofwonderstone in the Instagram mobile app, or watch a preview below.

Land Rover | Instagram Adventures from Carlos Savage on Vimeo.

Theatrical trailer

Land Rover | Instagram Adventures - Trailer from Carlos Savage on Vimeo.