Ahh, the Holidays. That time of the year ruled by eggnog, hot toddies, family dinners and in-laws. Let’s be honest.
What you really want this time of the year is an excuse to hang with your friends, and have a beer.
What Molsen Coors wanted for Christmas was more people drinking Miller Lite during the holidays.
Behold, a Christmas miracle. The Beernament was born. Part ornament. Part beer. It’s the holiday decoration you can drink.

Silicon Valley’s Jimmy O. Yang helped us flog the Beernaments, which sold out within minutes.

Miller Lite

Beernaments

Miller Lite Beernaments

Beernaments gained over 1 billion impressions worldwide, making beer and Millet Lite one of the most talked about beverages and brands over the holiday season.